Career
I began with the major events of 1992. For more than 17 years I worked in Ibero-American cooperation, as well as in Eastern Europe, Africa and the rest of Europe. My focus is tourism as a tool for territorial development: culture, education, commerce and sustainability working together.
I served on the Board of UNWTO Affiliate Members for more than a decade, I am part of its Panel of Experts of the World Tourism Barometer, and I coordinate the Global Network on Shopping Tourism.
Today I chair Tourism and Society Think Tank, an independent organisation that brings together almost 1,500,000 tourism professionals worldwide, and I work as an international advisor and consultant.
Timeline
Three decades, four continents
Andalucía’92: communication and promotion of Expo’92 and of the ceremonies of the Barcelona Olympic Games.
Coordinator of the Granada International Festival of Music and Dance and director of the Manuel de Falla International Course.
Advisor on culture, heritage and cultural tourism in the office of the Spanish Minister of Culture, Carmen Alborch.
Ibero-American Cooperation Platform: projects in 17 countries with 219 universities.
Director of the Madrid Sur project (Community of Madrid) and of the Ulpiano Checa Museum.
Director of Institutional Relations at Innova TaxFree Group; representative to UN Tourism (UNWTO) and the World Tourism Cities Federation.
Board of the UNWTO Affiliate Members Programme and Panel of Experts of the World Tourism Barometer.
World Tourism Organization: coordinator of the Global Network on Shopping Tourism, appointed by then Secretary-General Taleb Rifai.
President of Tourism and Society Think Tank. International advisor and consultant.
Education
University of Cádiz
- Studies in History, specialising in Art and Heritage.
- Expert in Management of Tourism and Cultural Promotion Programmes.
- University Expert in Management of Cultural Activities.
Languages
I work in two languages
- Spanish: native
- English: advanced